New Perspectives on Guilty Pleasures: Exploring Kitsch Culture and Individuality

A new event of the "reexamination" analytical-discussion series is set to take place on September 1st at 8:00 PM. The focal point will be the analysis of the "Guilty Pleasure" group exhibition. Notably, this marks the final installment of the three exhibitions presented at "ARTIM project space" for the purpose of cleansing. Zara Mammadova, the curator of the exhibition, spearheads this endeavor. The exhibition features works from nine artists, centered around the theme of hidden yet internally enjoyed hobbies, music, and indulgences.

The very essence of the term "Guilty Pleasure" is encapsulated in this theme. It represents a societal term and concept that evokes a subtle sense of culpable delight associated with undefined emotional connections.

The exhibition delves into the realm of "kitsch" culture, the mimicry of originality, and consumerism-driven perpetually evolving popular aesthetics. It challenges traditional notions of taste and "originality," examining the allure of banality. The exposition explores the extravagant character of banality, highlighting its irresistible appeal. It navigates the intricate interplay between individual identity, lifestyle, tradition, "pop culture," and socio-cultural systems, all while attempting to be witty, provocative, cheerful, and playful, often evoking both amusement and exasperation.

Tamilla Mammadova-Diva and Prima Donna

About the Work-Series, Digital Print, Each Panel Measures 60x60.

In a series of illustrations, the artist revitalizes local pop icons through the iconic stylized lens reminiscent of Andy Warhol's signature style. These works employ bold colors, captivating motifs, and a touch of satire to unearth the charm and nostalgia associated with local culture, thereby cultivating an odd yet familiar sentimental connection. These illustrations, akin to a "time capsule," urge us to contemplate how nature and popular culture have shaped our personalities beyond cultural symbols.

Ağababa Bagirov - Thieves of Concrete Memories

About the Work-Interactive Video Installation, Game

The interactive dance art piece beckons participants to explore the influence of modern design, materialism, and personality on the living quarters of the "Khrushchyovka" neighborhoods during the Soviet era. This artwork invites us to journey through the layers of collective memory and continue the ancestral investigation into the scenery of housing complexes constructed during the Soviet period.

Tamerlan Khalilov - Assorted in 8 Dimensions

Each of the eight works bears its unique title: "Pies," "Nadsat," "Delivery," "Complacency," "Shore," "Metamerlanbar," "hit me more now," "stayanka." The artist uses the daily urban landscape as the main motif in his illustrations. Amid the swift technological advancement of the future, these works resurrect the local kitsch culture that guards its romanticism even in a grim tomorrow.

Nihad C. - Narcotic Dust

In a striking installation involving white powder, the artist reimagines everyday items, showcasing how fantasy and desire can be conveyed through mundane objects. These items are used in a peculiar and fantastical manner, critiquing the commodified and commerce-driven contemporary culture that dictates personal taste and lifestyles. Numerous such pieces are prepared and exhibited in the gallery.

The "reexamination" event promises a captivating discourse on the intricate layers of kitsch, the idiosyncrasies of personal taste, and the evolution of societal norms. The artists' skillful portrayal of the banal and familiar is set to incite contemplation on our connection to the past, our surroundings, and the rapidly changing present.

Don't miss the opportunity to engage in this thought-provoking exploration of guilt and pleasure in art.