Twitter in Securities Market

Social network Twitter Inc. (the operator of the same name microblogging service) has become a player in the market of securities. Formal application to the Commission for the Securities and Exchange Commission filed with the U.S. last night.

As stated in a brief statement on the website of the company , the main organizer of the placement will be Goldman Sachs Group Inc. Many investors are willing to invest in Twitter Inc. estimated (the August data GSV Capital Corp.) to $ 10.5 billion.

Twitter has not officially disclosed its financial statements. The company used a new rule that allows small companies with revenues less than $ 1 billion, to publish reports directly in front of the accommodation. At the same time, by law, the issuer may at the last moment not to sell the shares if the demand is not sufficient.

Twitter is only 7 years old and it has a good potential for growth, as the participants are actively using the service on their mobile devices. She also successfully increasing advertising revenues ( $ 582.8 million for the eight months of the year ) , going to increase it to $ 950 million in 2014

Today it is one of the leaders in the world of breaking news and popularity of the field of communication, even the presidents of the leading countries , not to mention promoted personas show business. However, despite the popularity of the network , large investors are considering Twitter is more like an experiment because it does not believe in the long-term popularity of the service for users and advertisers consider advertising network capabilities insufficient.

Reason for pessimism are that IPO by Facebook, Groupon and Zynga were not too successful, when their shares within six months after the sale lost more than 50 % of the price. - 17D-