Azercell Telecom launches a social campaign "The Way to Go” in collaboration with the Azerbaijan Judo Federation
Azercell Telecom launches a social campaign "This Is the Way” in collaboration with the Azerbaijan Judo Federation
The campaign aimed at empowering youth through sports and raises awareness of the devastation drug use brings to the lives of the addicts and people around them.
“Azercell Telecom” LLC, Azerbaijan's leading mobile operator, announces the launch of the "This Is the Way” social campaign in collaboration with the Azerbaijan Judo Federation. This initiative aims to deter teenagers and young people from drug addiction by promoting a healthy lifestyle and encouraging participation in sports.
"This Is the Way” campaign goes beyond simply raising awareness of drug addiction's dangers. It actively promotes a healthy lifestyle and fosters interest in judo, a discipline known for its emphasis on discipline, respect, and physical fitness. Azercell is offering free judo training for one month to young people in regions with Judo Federation schools and branches.
A powerful short film featuring renowned rap artist Orxan Zeynalli serves as the campaign's centerpiece. Directed by Emil Quliyev, the film follows two childhood friends who choose different paths, highlighting the consequences of negative choices.
Posters carrying the campaign message will be displayed across the city. These visuals will depict the contrasting realities of drug use and a healthy lifestyle with sports participation.
"This Is the Way” is the latest initiative within Azercell Telecom's long-term collaboration with the Azerbaijan Judo Federation. Previous successful projects include the "White Suits Girls Best" campaign, promoting sports and self-confidence among girls, and the "I Promise" campaign addressing the global issue of bullying among youth and adolescents.
Social
-
Bakcell unveiled its innovative store on Fountain Square following the launch of its new brand identity. Bakcell's artificial intelligence-powered humanoid robot Ardi took part in the opening of the store on May 3.
-
On Saturday, May 4, partly cloudy weather is expected in Baku and on the Absheron Peninsula, sometimes cloudy. In some places, short-term precipitation is possible at night, and a moderate north wind will prevail. The air temperature at night will be +11 +14°, during the day +18 +23°, according to the National Hydrometeorology Service under the Ministry of Ecology.
-
Registration continues for the M360 Eurasia 2024, hosted by Azercell Preparations for the GSMA M360 Eurasia conference are on track, with an impressive lineup of international and regional speakers. The event, scheduled for May 15–16 in Baku, is supported by the Ministry of Digital Development and Transport of the Republic of Azerbaijan and host sponsor “Azercell Telecom” LLC.
-
During operational activities, employees of the drug control department of the Interior Ministry detained Sadig Alekperov, a resident of the Neftechala region.
Leave a review