Azercell Telecom launches a social campaign "The Way to Go” in collaboration with the Azerbaijan Judo Federation
Azercell Telecom launches a social campaign "This Is the Way” in collaboration with the Azerbaijan Judo Federation
The campaign aimed at empowering youth through sports and raises awareness of the devastation drug use brings to the lives of the addicts and people around them.
“Azercell Telecom” LLC, Azerbaijan's leading mobile operator, announces the launch of the "This Is the Way” social campaign in collaboration with the Azerbaijan Judo Federation. This initiative aims to deter teenagers and young people from drug addiction by promoting a healthy lifestyle and encouraging participation in sports.
"This Is the Way” campaign goes beyond simply raising awareness of drug addiction's dangers. It actively promotes a healthy lifestyle and fosters interest in judo, a discipline known for its emphasis on discipline, respect, and physical fitness. Azercell is offering free judo training for one month to young people in regions with Judo Federation schools and branches.
A powerful short film featuring renowned rap artist Orxan Zeynalli serves as the campaign's centerpiece. Directed by Emil Quliyev, the film follows two childhood friends who choose different paths, highlighting the consequences of negative choices.
Posters carrying the campaign message will be displayed across the city. These visuals will depict the contrasting realities of drug use and a healthy lifestyle with sports participation.
"This Is the Way” is the latest initiative within Azercell Telecom's long-term collaboration with the Azerbaijan Judo Federation. Previous successful projects include the "White Suits Girls Best" campaign, promoting sports and self-confidence among girls, and the "I Promise" campaign addressing the global issue of bullying among youth and adolescents.
Social
-
On Wednesday, in Baku and the Absheron Peninsula, precipitation is expected at night, with moderate north-western winds. At night, the temperature will be between +6°C and +8°C, and during the day, it will reach +11°C to +14°C. Humidity will be 75-80% at night and 60-65% during the day.
-
"Bakcell," innovation and speed leader, has partnered with "Birbank" to introduce the new "Birinci" pricing package.
-
Ahead of the COP29 climate conference, scheduled to be held in Baku from November 11-22, 160 Chinese-manufactured electric buses have been delivered to the city. According to official information, a bus depot equipped with all necessary devices and equipment for these buses has also been established. On November 2, President Ilham Aliyev inspected this depot.
-
On November 2-3, border guards at the "Geytapa" border unit, located on the Azerbaijan-Iran border, discovered and seized 16.2 kg of drugs, including marijuana, opium, and heroin. Operational search activities are ongoing regarding these incidents, the State Border Service of Azerbaijan reported on November 4.
Leave a review