The International Book Fair in Baku Showed a Decrease in Consumer Interest

The bustling city of Baku recently played host to the annual X International Book Fair, a long-anticipated gathering for book enthusiasts, publishers, and writers alike. Stretching over several days, the event showcased a rich collection of literature, from local and foreign authors, with a series of performances, signature days, and a variety of educational and entertaining programs for children.

This year’s fair, organized with the support of the Ministry of Culture, took a notable turn by focusing extensively on engaging young readers. Programs specifically designed for children were given a prominent place in the lineup, featuring interactive workshops, storytelling sessions, and book giveaways aimed at fostering a love for reading from an early age.

The highlight for many attendees was not merely the opportunity to peruse and purchase books, but the chance to meet and interact with writers and illustrators from across the region. In a celebratory atmosphere, several authors, both established and emerging, held signings and readings, drawing in dedicated fans and curious newcomers.

For book lovers on a budget, the fair offered a welcome reprieve: books were sold at discounted prices ranging from 10 to 70 percent off regular store rates. The Ministry of Culture also lent a helping hand by waiving stand fees for publishers and bookstores occupying spaces of six square meters or less, providing a significant boost to smaller vendors.

Yet, despite the positive aspects, the fair faced its share of criticism from both buyers and sellers. Several vendors expressed disappointment over a decline in attendance, attributing the lower turnout to a combination of factors, including the lingering effects of economic uncertainty and insufficient promotion of the event. “We saw more foot traffic on weekends, but overall, it’s been quieter than we expected,” lamented one bookseller, whose stall featured an array of translated classics.

Buyers, on the other hand, voiced concerns about the logistical arrangements for the event. The exhibition center, located on the outskirts of the city, proved to be a challenging destination for many. With infrequent bus services—some reporting delays of up to an hour—and confusion over bus routes leading to the venue, attendees found it difficult to access the fair. “It was exhausting,” said Amina Rasulzade, a mother of two who had traveled from the city center. “I wanted to bring my children, but the long journey and wait times really tested our patience.”

Such complications were particularly trying for families with young children, who were left grappling with long waits and overcrowded transportation. “The quality of buses needs to improve if they want to attract more visitors, especially parents like me,” added Rasulzade.

While inside the exhibition hall, visitors were greeted by an array of handicraft and painting stands. However, some participants noted a decrease in the overall vibrancy of the event compared to previous years. “The organization felt a bit disjointed this time. We didn’t see as much promotional activity or buzz,” shared an independent publisher who had attended the fair for several consecutive years. “There’s potential here, but it needs a more structured approach.”

Despite these setbacks, the fair remains a vital platform for promoting literacy and cultivating a deeper appreciation for literature among Azerbaijanis. “Events like these are essential for connecting readers with writers and providing a space for the literary community to flourish,” noted one attendee.