Government monopolies in the public interest

Public companies of Azerbaijan (state monopolies in the field of production and sale of natural resources, government distributors of electricity, gas, water, transportation and construction giants, etc.) do not want to "shine" in the world rankings effectiveness of web sites.

As the consultancy Bowen Craggs & Co (http://www.bowencraggs.com/ftindex/indices), the most socially responsible are the British BP plc, Italy's ENI and the German SAP, - all three awarded the first place. With a small margin should be the German company Siemens and two British giants - Royal Dutch Shell and Unilever. Swiss structure of Nestle, Roche and Novartis have taken place from the 7th to the 9th, the British GlaxoSmithKline closed the top ten.

Fair to say that the list of 84's there was no country of the CIS, with the exception of Russia, represented by Sberbank (38th position), "Gazprom" (42 th) and "Rosneft" (70th place). This means that only the Russian corporate sector in the former Soviet Union, at least formally prepared to report back to the taxpayers.

Best companies formed on the basis of compliance with the following parameters: the development, communication, community service, participation in social projects, investment in social programs, open to the media and evaluation of customer service. The general criteria is the site structure, navigation, search, user experience, information richness, multi-format, integration c affiliated sites, image effects, the transfer of key messages, the use of social media. Specific criteria include site effectiveness in meeting the needs of the target audiences (investors, customers, the media, the public, employees and job seekers).

According to experts Bowen Craggs & Co, today itself estimated the global trend is to actively create mobile versions of their corporate sites and automatically adapting versions (responsive design). Thus, the virtual media can be integrated with corporate websites, which is a plus for the communication capabilities of the company. - 17D-

 

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