"Bakcell" awarded the "Most Successful Rebranding" title
After introducing six innovative products to its subscribers in a short time, Bakcell was honoured with the "Most Successful Rebranding" award at the prestigious international advertising and marketing competition "Felis." The award ceremony took place at the traditional "Brand Week" event held on 8 November 2024 in Istanbul.
To carry out the rebranding, the company collaborated with Saffron, a Spanish global consultancy that works with world-renowned brands such as Meta and Alphabet.
Innovative products launched by Bakcell in recent months include Star Portfolio, First Tariff, Bakcell Kart, Tariff Consultant, VoWiFi, and Fiber1. The company also strengthens its leading position in the industry by implementing social projects inspired by the philosophy of national pride.
It should be noted that the "Felis Awards" have been recognizing innovative and creative projects in advertising and marketing in Turkey for 19 years. Since 2022, this competition has also been held in Azerbaijan.
About Bakcell
Bakcell is the first and largest private telecommunications company in Azerbaijan, currently providing high-quality and fast telecommunications services to more than three million customers. The company contributes to the sustainable development of Azerbaijan through innovation and artificial intelligence solutions and is one of the largest investors in the non-oil sector of the Azerbaijani economy.
Bakcell is part of NEQSOL Holding, an international group of companies operating in the energy, telecommunications, high-tech, and construction sectors in various countries around the world. ®
Social
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The leading mobile operator participated in a pivotal session focused on sustainability and innovation. The 15th Sustainable Innovation Forum 2024, supported by “Azercell Telecom” LLC, took place on November 13-14 in Baku, bringing together approximately 1,000 senior global leaders in climate action. This prestigious event united representatives from business, finance, government, regional organizations, and NGOs to address pressing sustainability challenges, explore innovative solutions, and forge partnerships to accelerate global climate efforts.
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"The biggest challenge in the education sector is the low number of fully staffed schools," said Minister of Science and Education Emin Amrullayev on November 20 during a joint session of the Parliamentary Committees on Agrarian Policy, Family, Women, and Children Issues, and Science and Education. The session was held to discuss the draft law on the "State Budget for 2025," according to local media reports.
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The innovation and speed leader Bakcell organized a panel discussion on the topic “Sustainability Through Artificial Intelligence.” The event featured speakers including Bakcell’s Marketing Director Elkhan Sadiqzade, PwC Azerbaijan’s Head of Advisory Services Farid Qattal, and the Head of Innovation at the Innovation and Digital Development Agency Evgeniya Bikmurzina. The panel was moderated by Aysel Suleymanova, Bakcell’s Director of Corporate Communications and Public Relations.
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On Saturday, the weather in Baku will be variable, with possible drizzle by the evening. There will be fog in some areas in the morning and evening. A moderate northwest wind will change to the southeast by evening. The temperature at night will range from +9 to +12°C, and during the day it will be between +13 and +18°C. Humidity will be 75–85%.
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