Social networks Facebook and Twitter are going to press the TV screen at the global advertising market. First, it will happen in the West and then the trend will extend to all corners of the world.
Analysts of the Financial Times say the cost of TV advertising in 2013 will reach $ 205 billion, and it is too much for the TV crews. Mobile advertising is becoming urgent during the summer holiday season, in which users take with them the tablets and smartphones, being away from the TV screens. Anyway, today is the primary screen mobile users - the vice-president of global marketing at Facebook Carolyn Everson.
Experts estimate based on the latest polls, Americans are spending more time with their mobile devices than the TV screen. Therefore, the Facebook and Twitter are going to use it to compete with television for your share of advertising budgets.
In May, Twitter announced a partnership with media companies, in which the service is intended to keep track of what is written in his microblog users while watching a television show, and then provide that information to target promotional offers. In addition, the company has entered into a unique agreement with the research company Nielsen to create its own rating system, which will determine the activity in the Twitter television audience.
Network Facebook has not yet developed a similar product, but it has succeeded in other ways - it is developing a service for the broadcast of commercials lasting 15 seconds, which will be shown to users in October. According to Nielsen, the popularity of Facebook among people from 18 to 24 years old from 8 to 11 pm on weekends is higher than that of any of the four major U.S. TV channels.
"The issue of opposition television and Facebook is not relevant - believes K. Everson - it is better to talk about their upcoming collaboration." Advertising companies are positive about the idea of ??a compound binding advertising to watching TV, particularly attracts them the opportunity to provide suggestions when the user is simultaneously watching and for other screen - your mobile devices while watching TV.
At the same time, some analysts believe that companies will need to really work hard to find the appropriate tools and methods for their use in the advertising segment. - 17D-
Economics
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