The brand of the Norwegian oil and gas company Equinor ASA has become the most valuable in Northern Europe for the first time, surpassing IKEA, according to a Brand Finance study. IKEA had led the list of the most valuable brands in the region since 2013. The value of the Equinor brand in 2024 increased by 24% to €15.6 billion, due to the increased revenue of the oil and gas company, optimistic future forecasts, and its rapid development in...

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