The State Statistics Committee of Azerbaijan has published the data on financial performance of advertising companies for the year 2012. Individuals and legal entities in Azerbaijan spent on advertising 48.4 million manat, which is 24.1% higher than in 2011.
Over the past seven years, the most "dead" year for advertising companies was 2009, when their income fell to 20.5 million manat. For comparison, one can show the figure for 2006. Then the advertising companies gained 34.650 million manat.
According to the State Statistics Committee, most of the companies' revenues for 2012 accounted for the creation and placement of advertising - AZN 28 million (+8 %). From the sale and rental of advertising space and time they gained 12.4 million manat. From the distribution and delivery of advertising materials the revenues amounted to 4.4 million manat.
The costs of advertising companies totaled 45.260 million manat, which is 20.8 % more than in 2011.
Despite the increase in the volume of advertising products, the market activity has declined markedly. In 2006 advertising companies signed 3,162 contracts with physical and legal entities. In 2012 this figure fell to 2,132 (- 32.6 %). In comparison with 2011 the number of contracts fell by 3.1%.
Analysis of the advertising market shows that advertisers in Azerbaijan prefer electronic media and Internet sites. The share of print media in the advertising "cake" is insignificant. Over the last 2-3 years, there has been marked increase in transport advertising. 08D
Economics
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Elon Musk, co-chair of the U.S. Department of Government Efficiency (DOGE), has outlined a strategy to bring inflation in the United States down to zero by 2026 through aggressive cuts in federal spending. Musk’s plan, which aims to reduce approximately $4 billion in projected daily expenditures, is designed to shrink the federal deficit to $1 trillion by 2026. While the deficit would still be substantial, Musk argues that accelerated economic growth could offset inflationary pressures, ultimately stabilizing the economy.
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The State Oil Company of Azerbaijan (SOCAR) has signed an agreement with Union Energy to acquire a 10% equity stake in the Tamar gas field, one of the largest offshore gas The State Oil Company of Azerbaijan (SOCAR) has signed an agreement with Union Energy to acquire a 10% equity stake in the Tamar gas field, one of the largest offshore gas projects in the Mediterranean, SOCAR said in a statement on Wednesday.projects in the Mediterranean, SOCAR said in a statement on Wednesday.
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Goldman Sachs has revised its oil price forecasts, raising its projections for Brent and Azeri Light crude by $2 per barrel for both 2025 and 2026, setting the estimate at $78 per barrel. The adjustment reflects expectations of tighter supply conditions driven by geopolitical risks, including U.S. sanctions affecting Russian oil production and potential future restrictions on Iranian crude exports.
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