Last December, a prominent spot on Yerevan’s central Abovyan Street was home to an outpost of the Turkish fast-fashion chain Mavi. But following a ban on Turkish imports into Armenia, a reaction to Turkey’s extensive support for Azerbaijan in last year’s war, Mavi is gone, replaced by a homegrown substitute: Prime, a new Armenian label selling hipster reinventions of everyday basics. The store is packed with sweatshirts, jeans and T-shirts of all...

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