Google defended the rights of advertisers

Thanks to the new rules to serve ads introduced by Google, advertisers will not pay for the ad, the user has not seen. Payment will be subject only to actually shown advertisement. This innovation is estimated as a revolution in the major advertising networks.

Google Inc. was the first of the major advertising networks to provide advertisers - the users of its service AdWords - the ability to pay only for the ads shown in the context - media network. Shown are those ads, at least half of which is in the visible area of ??the screen for at least one second. Such a standard has been defined by a consortium of advertisers Interactive Advertising Bureau.

In the setting of "Bids and Budgets" in AdWords when creating or modifying an advertising campaign the actual payment option for ads is shown in " Focus on impressions ."

"Focus on impressions" is one of the ways to pay for the campaign. Users are also available items "Focus on clicks," "Conversion fee" and "Choose flexible bidding strategy."

"If you are an advertiser and the customer sees your ad, anything more does not matter - said Neal Mohan, Google's vice president for context - media advertising. - If you are an advertiser, why should you pay for something that is not seen by the buyer? "

Google says that the average Internet user sees 50% of ads placed on the Internet. At the same time, advertisers pay for each ad, including those that do not appear in the visible region (for example, when they are deeply at the bottom of the page). - 17D-