Thanks to the new rules to serve ads introduced by Google, advertisers will not pay for the ad, the user has not seen. Payment will be subject only to actually shown advertisement. This innovation is estimated as a revolution in the major advertising networks.
Google Inc. was the first of the major advertising networks to provide advertisers - the users of its service AdWords - the ability to pay only for the ads shown in the context - media network. Shown are those ads, at least half of which is in the visible area of ??the screen for at least one second. Such a standard has been defined by a consortium of advertisers Interactive Advertising Bureau.
In the setting of "Bids and Budgets" in AdWords when creating or modifying an advertising campaign the actual payment option for ads is shown in " Focus on impressions ."
"Focus on impressions" is one of the ways to pay for the campaign. Users are also available items "Focus on clicks," "Conversion fee" and "Choose flexible bidding strategy."
"If you are an advertiser and the customer sees your ad, anything more does not matter - said Neal Mohan, Google's vice president for context - media advertising. - If you are an advertiser, why should you pay for something that is not seen by the buyer? "
Google says that the average Internet user sees 50% of ads placed on the Internet. At the same time, advertisers pay for each ad, including those that do not appear in the visible region (for example, when they are deeply at the bottom of the page). - 17D-
Economics
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In Azerbaijan, the minimum consumption basket may be reassessed next year. This was discussed during a joint meeting of parliamentary committees. The last changes to the consumption basket were made a decade ago. However, during this period, inflation has risen, and the cost of the minimum living standard has also increased. Moreover, some experts believe that the current minimum consumption basket in Azerbaijan requires significant updates, with the inclusion of additional goods and services.
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Azerbaijan's draft state budget for 2025 prioritizes strategic objectives outlined by President Ilham Aliyev, including economic growth, social development, and reconstruction of liberated territories, according to senior officials speaking at a parliamentary session on Monday.
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The management of the Baku Metro often announces projects for new underground lines and stations, but official information never includes data on the cost of laying a kilometer of track or building specific metro stations. Journalists sometimes obtain details from unofficial sources, raising doubts about the reliability of such information. For instance, in 2021, an unofficial government source reported a cost of 60 million manats for planned construction of a single station on the Purple Line. This figure excluded finishing works, installation of communication lines, electronics, escalators, and elevators.
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The Milli Majlis (Parliament) of Azerbaijan began discussions on Monday regarding the draft state budget for 2025, which projects expenditures of AZN 41.368 billion.
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