Azercell triggers initiatives on protection of children�s rights

The Company's project on the occasion of the 1stof June - The International Day for Protection of Childrenis being organized with the partnership of Park Boulevard

Women"s International Democratic Federation's congress held in 1949 decided to commemorate the 1st of June as The International Day of Protection of Children. As in the most countries of the world, the day is celebrated in Azerbaijan as well. Staying faithful to its tradition, Azerbaijan"s leading mobile operator Azercell Telecom has conducted a number of events dedicated to The International Day of Protection of Children. The first event took place in Park Boulevard Shopping Centre on May, 26, featuring the thematic sketches by the actors of Pantomime Theatre. The sketches which aroused great interest among the audience, delivered a message on the importance of elimination of psychological and physical abuse of children and attachment of attention and care towards them. The viewers were handed out blue ribbons, symbolizing the struggle against child abuse and brochures with the instructions on the use of "Children"s Hotline" mobile application initiated by Azercell. Baku residents and guests will have an opportunity to watch these sketches between 19:00-20:00 on June, 1 and between 20:00-21:00 on June, 2-3 at Park Boulevard Shopping Centre, also between 18:00-19:00 on June, 2-3 at Fountains Square.

In its Corporate Social Responsibility policy, Azercell Telecom has always attached great importance to the projects aimed at the protection of children"s rights, as well as their health and education. The Company is the partner of "Children"s Hotline" service which was set up in 2010 with Azercell"s support and receives contribution from the company every year. Azercell also established Mobile Dental Clinic and Mobile Eye Clinic, providing free medical services to the children deprived of parental care and people in need. The Company has been also providing support to Children"s Paralympic Committee for 4 years by this time. The recent social policy of the Company regarding the protection of children"s rights is related to strengthening of cybersecurity for children. Azercell has already taken the necessary technical measures and started providing raising-awareness campaigns on this matter.

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The leader of the mobile communication industry, the largest taxpayer and the biggest investor of the non-oil sector of Azerbaijan Azercell Telecom LLC was founded in 1996. With 48% share of Azerbaijan"s mobile telecom market Azercell"s network covers 80% of the territory (excluding 20% of the occupied territories) and 99.8% of population of the country. Currently, 4.5 million subscribers choose Azercell services. Azercell has pioneered an important number of innovations in Azerbaijan, including GSM technology, advance payment system, mobile internet services, Metro coverage, 24/7 call centre service, 7 day/week Front Office service, M2M services, one-stop-shopping approach Azercell Express offices, mobile customer services, Online Customer Care and Social Media Customer Care services, mobile e-signature service "ASAN Imza" etc. Azercell deployed first 4G - LTE services in Azerbaijan in 2012. According to the results of mobile network quality and wireless coverage mapping surveys by international systems, Azercell"s network demonstrated the best results among the mobile operators of Azerbaijan. Azercell is the only company in Azerbaijan and CIS region which has been awarded Gold Certificate of International "Investors in People" Standard.®