Round table "Meaning of PR in reputation management"

On the eve of Hall Board Room of Excelsior Hotel & Spa Baku hosted a roundtable PR-specialists Ata Holding group of companies. The event was attended by Head of Communications JSC Ata Holding Dilara Zamanova, Head of Communications Bank JSC Ata Oruc Ibragimov, representative of PR services from JSC Ata Sigorta Shahin Mammadov, Senior PR Specialist JSC VTB Bank (Azerbaijan) Polad Hamidov and other experts.

The roundtable participants discussed innovative technology PR, PR relations of strategic importance, the comparative analysis of image and reputation, crisis management communications, design features of public relations in our country. Round table was held in a relaxed atmosphere of lively discussions on the presentations of experts.

Leading specialist of JSC VTB Bank (Azerbaijan) Polad Hamidov, made a presentation on the topic "Effects of" silence "in the construction of communications." He spoke about the criticism in relation to PR activities, promotion and communication activities, on the categories of action and inaction in PR. Hamidov noted the need for proper evaluation of intangible risks in PR and he also touched on management problems in communications.

Excelsior Hotel & Spa Baku has been functioning since 2005. The hotel has 1 room Imperial Deluxe and Royal Deluxe, 4 rooms Crown Deluxe, 45 Standard Rooms Heritage, 9 small rooms Duke, as well as meeting rooms, business center, restaurant and bars, and a wellness center Aura. -17D-

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