Best in the world for 6th time
For the 6th consecutive year, AXA Insurance Corporation has become the best brand in the world, showing the annual increase in value by 14% (its market rating increased to $ 8 120 million). AXA is recognized as the best green brand in the insurance industry.
As stated in the press release of the local representative, AXA MBASK, because of this the "monster» was recognized by the international rating agency Interbrand. In general, AXA ranked 53 in the ranking of the best global brands and 5th place in the ranking of the best French brands of all industries. Among the key achievements of the corporation this year there was its promotion and development in new areas, investment in technical laboratories (AXA Lab in Silicon Valley) and start-ups, partnerships with leading tech companies (Facebook and LinkedIn) and universities, as well as various initiatives on corporate social responsibility.
According to the agency Interbrand, AXA reasonably adapted to the changing world in order to "strengthen its relationship with customers from both the business and the consumers." Moreover, Interbrand awarded AXA the best green brand status in the insurance industry around the world, in particular highlighting the important role of the company in combating climate change and reducing the impact on the environment.
"We are all very proud of the fact that the 6th year in a row we have been a leading insurance brand, as well as one of the top 100 brands in the world across all industries. AXA is a strategic asset for attracting and retaining customers, partners and staff worldwide. Strengths of our brand are talent development in fast-growing markets and a competitive advantage in business digitalization," commented Veronique Weill, Chief Operating Officer of AXA Group.
"Everywhere in the world our daily task is to ensure fulfillment of the obligations of our brand - to protect customers, provide advice on insurance and asset management to continuously improve the service to be a strong, reliable partner, despite the crises demonstrate the highest ethical standards, and have a positive impact on society providing risk studies and risk prevention," added Veronique Weill.
AXA Group (France) is a world leader in insurance and asset management. Sixth consecutive year, AXA has been insurance brand №1 in the world. Over 157 000 of its people daily serve 102 million customers in 56 countries. In 2013, the Group's revenues amounted to 91.2 billion euros. As of December 31, 2013 at the company's management, there were 1,114 trillion euros of assets.
It should be noted that in Azerbaijan, the international financial group AXA is represented by the insurance company AXA MBASK.
AXA MBASK in 2010 began the process of implementing international standards of AXA Group in the existing business processes of the company. So, embodying the plan for the development of sales through a network of insurance companies, and in a short time throughout Azerbaijan, there were opened about 80 points of sales of insurance policies meant to work with individuals and legal entities, as well as with financial institutions in all types of insurance.
European quality of service, as well as the timeliness and completeness of the payments was the fact that the company in a short term has been awarded six international and national awards as the Insurance Company of the Year. --17D-
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