EBRD: Local business needs quality consulting
Today at Absheron launched a four-day (March 11-14) Seminar of the European Bank for Reconstruction and Development for the local representatives of consulting in the field of marketing and sales.
According to Jaap Spray, program manager for the South Caucasus and Turkey, support for small and medium business depends not only on financial investments, but on the quality of advice. Unfortunately, in the post-Soviet countries demand for this segment is still little.
During the workweek selected Azerbaijani specialists acquainted with the production of marketing and sales management, marketing planning, research methods and specific activities. Participants are also interested in setting and optimization of management distribution channels, introduction of efficient pricing systems, as well as acting as a pre-sale engineering, innovation and investment projects.
According to the manager and consulting programs EBRD Lala Rzayeva, the majority of small and medium-sized businesses in Azerbaijan even have no idea about consulting. "This educational program is designed to develop the art of marketing businesses that will allow a better understanding of the importance of consulting services and improve their quality in order to develop their own business," she said.
The program to support small and medium-sized enterprises operating in the country has been conducted since 1998. During this time, the bank has boosted skills, consulting representatives of 700 local businesses.
Recall, April 30 a meeting of the Board of Directors of the EBRD Baku office, where it will be approved by the new strategy (2014-17 years) its activities. The draft strategy is open to anyone wishing to discuss the financial structure of the site (Http://www.ebrd.com/pages/country/azerbaijan.shtml) - gather feedback, comments and suggestions to then submit the final draft to the Board.
EBRD Baku office has been operating since 1991. Until the end of November 2013 to finance 138 local projects worth 6.6 billion euros, the bank has allocated 1 billion 577 million (23.9% of the required funds). According to the bank, 35% of the investments invested them in the energy sector, 33% - in the financial sector, 21% - in infrastructure, 11% - in the corporate sector. - 17D-
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