The volume of the market for mobile applications in the world by 2017 will reach $ 65.8 billion

Company J'son & Partners Consulting presented the results of research strategies of telecommunication operators in the field of mobile applications.

Worldwide, mobile operators have decrease in revenues from voice and SMS / MMS. The reason for this is two factors : competition between operators and changing consumption patterns of communications services subscribers.

To date, mobile applications are at the peak of his popularity. An increasing number of mobile application developers , the number of applications available and the number of downloads . More and more companies are interested in developing your application that will help them succeed in their field and beat the competition . Whereas previously the mobile application market is a segment of the mobile content market , it is now that it is highlighted in a separate direction .

The main players in the market of mobile applications are the following stores : AppStore, Google Play, Windows Phone Store, and BlackBerry App World, Nokia Ovi Store, Samsung Apps , and others.

The market for mobile applications originated in 2008 the first to launch an innovative distribution model applications was Apple. Subsequently, the market is left of Google, creating serious competition for Apple. Cellular operators initially distributed by mobile context model VAS, with the emergence of new platforms have changed their role in the market for mobile applications. At the moment they are actively integrated into the new model of content distribution.

The volume of the market for mobile applications in the world at the end of 2013 of $ 16.3 billion , while in 2016 this figure reached a value of $ 65.8 billion - 17D-