European director of Mitsubishi Electric: "We are ready to cooperate with Azerbaijan"

Azerbaijan looks the part of a country with an adequate supply of hydrocarbons, but has great potential for diversification - said at the open today Azerbaijan-Japan Seminar of the space sector executive director of Mitsubishi Electric Europe B. V. (European direction of Mitsubishi Electric) Takashi Sasakawa.

According to him, the Japanese electronics specialist is to witness the development of space in Azerbaijan, which in Soviet times had its own aerospace agency and contributes to the development of the space industry of the USSR.

The success of Mitsubishi Electric, in his words, the philosophy is determined based on seven principles: trust, quality, technology, and social responsibility, flexibility, environmental protection and growth. Responsibility for the health of society and the desire of all the corporation's employees to make a personal contribution to the country feed the roots, which allows global giant to be on top of progress.

The Japanese in the face of Mitsubishi can teach local entrepreneurs. If previously Finance Corporation sprayed on all economic and structural reforms in recent years have allowed to concentrate on the main types of business. There are good indicators of development, strong financial health, which is reflected in the growth of the stock market quotes and buy their recommendations issued by credible institutional investors such as J. P. Morgan, UBS, Mizuho and Goldman Sachs. European direction of the corporation received from Moody International High-Level certificate ISO14001. In addition, the rating agency Moody's upgraded the status of the Mitsubishi Electric to A2. Naturally, this was reflected in the reaction of the financial market - stock ticker Corporation outpace other major Japanese electronics manufacturers, and the prospect of its development cloudless.

European business, Mitsubishi Electric became active since the sixties of the last century. In this case, the emphasis is not on the productive forces, and the purchasing power of the Old World. The consumer market is stable, developed, competitive and demanding. You can sell the highest quality, adapted to the requirements of European consumers. Therefore, the emphasis is on the creation and development of a strong sales structure, which employs highly qualified personnel. Development of the system of service and customer service after the sale of goods in Europe is also at a high level, which spurs progress.

Great demand exists for air conditioning systems and a wide range of visual information systems - from widescreen displays and projectors to security systems and photographic equipment. In addition, automotive electronics, factory automation and system semiconductors. But, in order to strengthen its presence in this market, we plan to in the near future to bring a number of new products. For example, photovoltaic cells, for which demand is growing due to the popularity of alternative energy sources.

Takashi Sasakawa expressed hope that the level of Azerbaijani consumers will eventually become higher and the Azerbaijani-Japanese business relations will have good future. Speaking about the possible contribution of the corporation in aerospace research of Azerbaijan, he said that the Mitsubishi Electric - a leading manufacturer and holder of advanced technology in Japan, which is the main subcontractor of many projects, including international ones. The company has participated so far in the development of nearly 500 international satellites.

As an example of the benefits of Japanese technology, he cited the Japanese launch of the spacecraft "Hayabusa" (Japanese version of the peregrine falcon) in 2003. After two years of on-board the robot successfully "straddled" the asteroid Itokawa and first return to Earth samples of a "space of ground."

The company also built a "turn-key" ST-2 satellite, becoming the first Japanese satellite manufacturer to have appeared in the world market.

From the words of the representative of the top echelon of the world's leading corporations, we can conclude that Azerbaijan beneficial cooperation with Japan. The country has a real chance to use the enormous technological potential of the country of the rising sun, enjoy the highest production standards, learn to control the quality of the product and understand the basics of customer service. The space sector - not the exception, but more responsibility - there is almost no private clients, entirely government contracts. Capitalism in Azerbaijan is young, and the experience of leading Japanese companies, it is useful. - 17D-