The European Games kicks off in Baku, capital of Azerbaijan, on Friday. It's the first Olympic-style sporting festival for the continent - but a hashtag first used by organisers and originally meant to celebrate the games has been turned on its head by human rights campaigners.#Baku2015 has been tweeted nearly 100,000 times in the last month. It was initially used back in 2012 after the European Olympic Committees launched the new tournament and...

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