Leyla"s environmental projects - a good IDEA?

Azerbaijani president Ilham Aliyev's daughter is now not only an artist, poem writer, youth activist and fashionista, but also an environmentalist. She widely promotes NGO International Dialogue for Environmental Action - IDEA - which she established in 2011. 

The projects of IDEA are not too bad. Recently introduced green cabs in Baku are supposed to remind ordinary Azeris of the importance of environmentalism. cabs, like this one:

Bird houses in Baku, like the ones in this video, recycling, green conversation clubs, fancy conferences. Somebody who has never been outside Baku's luxurious center street, perhaps, will say, these all are quite important steps to inform Azeri public of being green an preserving Mother Earth. 

These are all perfect ideas, no doubt. Perfect for somebody who lives in marvelous castles behind high fence and has never been to the slums in Baku's suburbs. Perfect for somebody who rushes away from dirty narrow streets in a luxury car with tanned windows, to host another flashy conference at another hotel with a western name. 

Now, all of those who aren't into sipping champagne with the VIPs, take a marshrutka bus to Baku's suburbs. Down here we have our own ways to be green. "Don't throw trash here, or I will f... your mother" says one announcement written with a chalk on the wall of a shabby house. The owner must have got tired of neighbors littering right near his doorstep. "Be a man, not a donkey, don't throw trash in the street", says another announcement on the wall. Here is another example:

"Please, don't throw trash here" and "The one who throws trash here is an animal"

One can walk most streets here for hours and find no trash can whatsoever. Neither there is a trash dump cite for the communities. The trash trucks rarely show up here, and if they do so, that have taken hundreds of calls from tired locals to the utility authorities. And forget about recycling, how can one recycle when there is no a single trash can or trash dump? So trash ends up in the streets - on the curbs of the roads, near the walls of the houses, in the corners between buildings, under the trees. Children play on these polluted streets, homeless dogs, cats and people look for random pieces of food in the trash, rats run around. No green cabs and fancy conferences can help here, those IDEAs don't work here.