To coincide with its latest ‘To Fly. To Serve’ campaign, British Airways has calculated the essential people involved in the customer journey in order to fly from Baku to London. It includes 96 different roles, across 18 different departments, using over 11 external suppliers in the process. The figures rise to 107 roles for premium customers – which can include the additional benefits of fast track boarding, lounge access and personal meet and g...

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