BAKU/11.10.13/TURAN : International agency Interbrand announced the results of the annual ranking of Best Global Brands 2013, following which , the French brand AXA fifth consecutive year insurance number 1 brand in the world - said in a press release, one of the leading local insurance companies AXA MBASK.
This year, AXA ranked 59th in the list of the world's biggest brands and the 5th place among the French brands. Compared to last year the brand value of AXA increased by 5 %, to $ 7.1 billion
Annual International Best Global Brands ranking includes assessing brand on three parameters: the financial condition of the brand, the brand power and role of the brand when buying products and services.
"Being once again among the largest global brands is a great achievement for us. I believe that this recognition reflects the strength of our business, clarity AXA brand strategy to our customers as well as our efforts to accelerate the digitalization process. It is important for us to strengthen the position of the brand recognition of AXA. The success of any of the insurance business is largely based on his reputation, and in terms of the quality of services - availability and reliability. AXA brand is based on these fundamental values. In addition, our main goal is to protect the people. I am convinced that the digital transformation, the aim of which is to satisfy the needs of our customers in the future will be our main competitive advantage and increase its brand AXA. I sincerely thank all AXA employees worldwide for their willingness to always be for the benefit of our customers," said the Chief Operating Officer of AXA Group Veronique Weill.
Recall that in Azerbaijan, international financial group AXA is represented by the insurance company AXA MBASK.
One of the leaders of the insurance market company AXA MBASK from October 2010 began the process of implementing international standards AXA in the existing business processes of the company. So , embodying the plan for the development of sales through a network of insurance companies, and in a short time throughout Azerbaijan were opened about 80 points of sales of insurance policies meant to work with individuals and legal entities, as well as with financial institutions in all types of insurance.
The European quality of service, as well as the timeliness and completeness of the payments were the fact that the company in the short term has been awarded four international and national awards as the "Insurance Company of the Year." - 17D-
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